Discover more about Sambucol® and the power of its natural key ingredient - extract of black elderberry.

Sambucol is a supplement developed over 20 years ago by a world renowned scientist to unlock the health-giving properties of the plant.


A television advertisement for Sambucol should not have been broadcast.
In the advertisement, we unlawfully made claims of benefit for the product including those stating and implying that Sambucol is clinically proven and effective for the treatment of flu viruses.
A complaint about the advertisement was recently upheld by the Complaints Resolution Panel. We provided no evidence to support the claims we made, and the Panel found that the claims were unlawful, misleading, and unverified and breached the Therapeutic Goods Advertising Code.
The Panel therefore requested that Pharmacare Laboratories Pty Ltd publish this retraction.
The full text of the Panel’s determination can be found at:

Additional information: